Research Projects

Highlighting diverse research methodologies for evidence-based decision making.

Several sheets of paper feature sketch-style website wireframes drawn with black marker lines. Two black markers and a wooden pencil rest on top of the papers, giving the scene a creative and informal touch.
Several sheets of paper feature sketch-style website wireframes drawn with black marker lines. Two black markers and a wooden pencil rest on top of the papers, giving the scene a creative and informal touch.
User Experience Study

Explored user interactions to enhance product usability effectively.

A group of four people engaged in a meeting inside a modern conference room. One person is standing and presenting at a whiteboard filled with a pie chart discussing 'UGC Types', while the others are seated at a table. Laptops and documents are in use, with a large screen displaying an online interface in the background. The room has acoustic wall panels and a neat, modern design.
A group of four people engaged in a meeting inside a modern conference room. One person is standing and presenting at a whiteboard filled with a pie chart discussing 'UGC Types', while the others are seated at a table. Laptops and documents are in use, with a large screen displaying an online interface in the background. The room has acoustic wall panels and a neat, modern design.
Usability Testing

Conducted tests to gather user feedback and improve designs.

A well-organized workspace featuring a laptop, a potted plant, design sketches, and writing tools. The sketches appear to be wireframes for a 'Shopping Gift Voucher' application or website, drawn on white paper with annotations.
A well-organized workspace featuring a laptop, a potted plant, design sketches, and writing tools. The sketches appear to be wireframes for a 'Shopping Gift Voucher' application or website, drawn on white paper with annotations.
A person is using a Dell laptop, sitting on a textured carpeted floor. The individual is wearing ripped jeans and a dark jacket. The laptop screen displays an online form or questionnaire with options to select regarding gender and other information.
A person is using a Dell laptop, sitting on a textured carpeted floor. The individual is wearing ripped jeans and a dark jacket. The laptop screen displays an online form or questionnaire with options to select regarding gender and other information.
Survey Analysis

Analyzed survey data to inform strategic marketing decisions.

Market Research

Investigated market trends to support product development strategies.

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Research

A person is sketching a wireframe layout on a piece of paper, using a ruler for precise lines. The sheet has designs for a user interface layout, including menu and content sections. The person is holding a pen and wearing a ring, working on a wooden table with a modern design.
A person is sketching a wireframe layout on a piece of paper, using a ruler for precise lines. The sheet has designs for a user interface layout, including menu and content sections. The person is holding a pen and wearing a ring, working on a wooden table with a modern design.
A series of drawn wireframes and sketches on white paper showcasing mobile app interface designs. The designs are accompanied by a laptop displaying a digital map with various data points. Pens and other sketching tools are partially visible, indicating a workspace focused on digital design and mapping.
A series of drawn wireframes and sketches on white paper showcasing mobile app interface designs. The designs are accompanied by a laptop displaying a digital map with various data points. Pens and other sketching tools are partially visible, indicating a workspace focused on digital design and mapping.
A person is typing on a MacBook Pro laptop surrounded by a smartphone, a green plant, a bottle of VOSS water, and a Starbucks paper cup. The laptop screen displays a UI/UX design with several circular graphic elements and a heading related to an iOS concept. The individual is wearing a smartwatch on their wrist.
A person is typing on a MacBook Pro laptop surrounded by a smartphone, a green plant, a bottle of VOSS water, and a Starbucks paper cup. The laptop screen displays a UI/UX design with several circular graphic elements and a heading related to an iOS concept. The individual is wearing a smartwatch on their wrist.
On a dark table, there's a keyboard and mouse, a notebook with a flowchart sketch labeled 'User Flow,' a hand holding a marker writing on a sticky note, a pencil, AirPods, and a glass of tea with a teabag.
On a dark table, there's a keyboard and mouse, a notebook with a flowchart sketch labeled 'User Flow,' a hand holding a marker writing on a sticky note, a pencil, AirPods, and a glass of tea with a teabag.
A small group of people are gathered in a modern conference room. One person stands by a whiteboard presenting a diagram labeled 'UGC Types', while the others are seated around a wooden table with laptops and papers. A large screen on the wall displays content related to the presentation.
A small group of people are gathered in a modern conference room. One person stands by a whiteboard presenting a diagram labeled 'UGC Types', while the others are seated around a wooden table with laptops and papers. A large screen on the wall displays content related to the presentation.
A person is arranging papers with sketches and diagrams laid out on a wooden table. Some sticky notes and markers are visible, along with various designs and wireframes. The person appears to be engaged in organizing or brainstorming.
A person is arranging papers with sketches and diagrams laid out on a wooden table. Some sticky notes and markers are visible, along with various designs and wireframes. The person appears to be engaged in organizing or brainstorming.

Exploring insights through qualitative and quantitative research methods.

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