I Research What People Need —
So You Can Build What Matters

A product & consumer researcher based in Indonesia — helping teams build better, evidence-driven decisions.

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Selected Research Projects

Consumer Research

Conducted surveys to understand consumer mental model
and preferences.

Explore Highlights from My Research Journey

person in blue long sleeve shirt using black laptop computer
person in blue long sleeve shirt using black laptop computer
Design Testing

Evaluated product usability, interactions and interfaces to enhanced user satisfaction.

Information Architecture

Interpreted card-sorting data to inform strategic architecture design for digital platform

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Persona Development

Synthesized user insights to create actionable personas that guided product decisions.

Competitive Analysis

Evaluated competitor products to uncover opportunities and inform product strategy.

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Research Services Offered

I’m currently available for freelance and collaborative projects.
If you’re building something and need clarity through research—let’s chat!

User Experience Research
A collection of office supplies is arranged neatly, including colorful sticky notes in blue, orange, and yellow. The yellow note has 'UX Tools' written on it. There are various colorful markers and a thick brown notebook with an elastic band placed to the right.
A collection of office supplies is arranged neatly, including colorful sticky notes in blue, orange, and yellow. The yellow note has 'UX Tools' written on it. There are various colorful markers and a thick brown notebook with an elastic band placed to the right.

In-depth studies to enhance user satisfaction and product usability through qualitative or quantitative insights.

A laptop displaying a webpage with the text 'I design and develop experiences that make people's lives simple.' is placed on a wooden table. It is set in an outdoor seating area with white furniture and greenery in the background. The setting appears to be calm and conducive to work or relaxation.
A laptop displaying a webpage with the text 'I design and develop experiences that make people's lives simple.' is placed on a wooden table. It is set in an outdoor seating area with white furniture and greenery in the background. The setting appears to be calm and conducive to work or relaxation.
A wooden table with several documents and a smartphone. The documents are titled 'User Persona', 'Brand Colours', and 'Sprintpoint'. The smartphone displays a webpage for 'Sprintpoint', which offers strategy tools for growing businesses.
A wooden table with several documents and a smartphone. The documents are titled 'User Persona', 'Brand Colours', and 'Sprintpoint'. The smartphone displays a webpage for 'Sprintpoint', which offers strategy tools for growing businesses.
Consumer Research Insights

Comprehensive analysis to understand consumer behavior, competitors, and market trends for strategic planning.

Tailored surveys and analysis for actionable insights that drive product development and improvement.

Survey Design

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