I Research What People Need —
So You Can Build What Matters
A product & consumer researcher based in Indonesia — helping teams build better, evidence-driven decisions.


Selected Research Projects


Consumer Research
Conducted surveys to understand consumer mental model
and preferences.
Explore Highlights from My Research Journey


Design Testing
Evaluated product usability, interactions and interfaces to enhanced user satisfaction.
Information Architecture
Interpreted card-sorting data to inform strategic architecture design for digital platform


Persona Development
Synthesized user insights to create actionable personas that guided product decisions.


Competitive Analysis
Evaluated competitor products to uncover opportunities and inform product strategy.
Research Services Offered
I’m currently available for freelance and collaborative projects.
If you’re building something and need clarity through research—let’s chat!
User Experience Research
In-depth studies to enhance user satisfaction and product usability through qualitative or quantitative insights.
Consumer Research Insights
Comprehensive analysis to understand consumer behavior, competitors, and market trends for strategic planning.
Tailored surveys and analysis for actionable insights that drive product development and improvement.
Survey Design
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